West 44
WEST 44
The Sales Centered Approach to Marketing
West 44 specializes in marketing and sales tactics. We act as an outsourced marketing and sales department for small businesses that do not require a full time marketing department.
About West 44
Sara Kogon is the founder of West 44, LLC, a marketing and sales tactics company serving the small business community. Ms. Kogon's career has been focused on business development, marketing strategy and execution. Prior to establishing West 44, Ms. Kogon rapidly advanced through high-level sales and marketing positions and received fast-track promotions for each company for which she worked. Ms. Kogon developed and implemented marketing plans and managed strategic account portfolios for The Coca-Cola Company, The Home Depot, and Westwood One. The companies that comprised her account portfolios included: Subway Sandwiches, The Georgia Dome and World Congress Center, Mrs. Winner's Chicken, and Racetrac Petroleum. Sara also has experience in driving new business, and developing account management systems. She has an M.B.A. in marketing and management from Emory University's Goizueta Business School.
Ms. Kogon has a passion for growing her clients' businesses. Drawing upon a wealth of expertise and experience, Ms. Kogon works hard to uncover her clients' needs, creates a plan to meet them, and executes this plan in an efficient, cost-effective manner. Sara's approach to growing her clients' businesses is centered on the principle of "smart marketing," tying every marketing expenditure to measurable increases in sales and profits.
Ms. Kogon's community involvement includes co-founding Let Georgia Hear, Georgia's initiative for children's hearing aid insurance. She is a Board Member of JF+CS of Greater Atlanta, a Board Member of Creating Connected Communities (CCC) and is actively involved at the Epstein School.
Ms. Kogon received her Bachelor of Arts degree in Psychology from Emory University. She received her Masters of Business Administration in marketing and management from the Goizueta Business School at Emory University. Sara, her husband Ross and their four children reside in Sandy Springs, Georgia.
Marketing Project Management
West 44 acts as an outsourced marketing and sales department for small businesses that do not require a full time marketing department.
Needs Analysis
West 44 conducts business needs analyses with a focus on marketing and sales.
Sales and Marketing Coaching
West 44 identifies pain points and barriers to growth and develops solutions to grow your business.
Client Testimonials
"Sara Kogon delivers. In developing our marketing plan and websites, she is incredibly organized and energetic. Sara keeps us focused, on task and on target. To have a consultant with Sara's level of expertise and insight available to a small practice is a real asset. In addtion, Sara is a delight to work with."
Steven I. Marlowe, M.D., FACP, Atlanta Travel Medicine, Atlanta, GA
"To put it simply, West 44 makes my life easier. While I am busy trying to manage the daily trials and tribulations of owning a small business, West 44 makes sure important projects are taken care of that I cannot get to. If I give them something [to work on], I know that I can get it off my mind. I have the confidence to know it will be taken care of as if I was taking care of it myself (and in most cases, it is taken care of better than if I did it). We've got a great support staff at Stellmart, but as we continue to grow, they are all taxed and they don't have time to tackle the special projects that are necessary to keep us going Luckily, West 44 is there for us."
Brian Satisky, Steelmart, Inc., Atlanta, GA
"Discussing anything with Sara Kogon is an exothermic reaction, and she's a sales dynamite. We're a start-up that's trying to get started. Without Sara, we'd be belly up by now. Our flagship product, Precision Questioning, has turned out to be a beast to explain, but not for Sara. She is patiently teaching us how to condense our rambling expository prose into single nuggets that communicate. And Sara knows how to lead. She entered our group humbly and slowly began shepherding our ragtag efforts at selling and marketing. In just a few months, she has turned us into a team with a mission. There's so much to learn by watching her work! It's stunning how fast she can get past gate keepers and how quickly she puts people at ease. Sara is the heart and the hub of our sales efforts, and we're doing everything we can to clone her. So please don't steal her form us. We'll sink without her."